Recognized as one of the foremost experts and innovators on disrupting and modernizing our concept of retirement and planning the second half of life, Cyrus has spent over twenty years leading successful growth and transformation strategies for financial services, healthcare, and technology organizations. He is currently Chief Strategy & Communications Officer at the Alliance for Lifetime Income, a nonprofit consumer education association based in Washington, DC, where he leads financial education, media relations, and digital strategies focused on educating consumers about financial security and wellbeing. Previously, he was executive vice president and chief strategy officer for LifeRoading LLC, a boutique management consulting firm, where he worked with companies to develop new products, services and strategies to better serve the rapidly growing 50+ demographic. Over the years, Cyrus has held various other executive positions, including vice president at AARP/Life Reimagined; chief marketing officer with Universal Access Inc.; chief marketing officer for CityNet, a telecom startup; and Fleishman-Hillard International, where he was senior vice president and helped start its first worldwide technology practice.