When corporate rhetoric about creating value threatens to strip the phrase of meaning, I think about immunizations.
Because what’s good for public health is also good for business, and this confluence of interests means we’re more likely – in the long run – to maintain herd immunity and keep our most vulnerable populations safe from vaccine preventable disease.
But why wait for the long run when we can act now, recast the value of immunizations, and spare our children needless suffering, hospitalization and even death? True value creation is a lofty goal, and there is nothing abstract about the work that lies ahead. I’m ready to take it on. Will you join me?